Despite the podcast industry growing in the last few years, written content is still considered to be the top marketing method used by B2B marketers today to nurture their audiences. Discussing this further in a new report, Voices talks about the value of written content, even for audio productions.
More details can be found at https://www.voices.com/blog/key-role-of-written-content
The new report talks about the importance of search engine optimization (SEO) in a brand’s online visibility. It states that unless otherwise optimized, a brand – regardless of its genre – can fade into mediocrity. One of the best ways to improve its performance is to have well-written and SEO-rich written content.
But, how does this apply to audio production? Voices explains that transcripts of a podcast should be made available to popular search engines. Google, for example, can’t “read” a podcast, and will only analyze what is written down. Unless the title of the podcast show, or its episodes, is full of SEO content, a podcast can become invisible amid all its competition.
It is crucial for podcasts to be well-written, says Voices. A great transcript, filled with SEO keywords, can dramatically improve the online visibility of a brand.
Nevertheless, written content offers more benefits than just SEO content. The new report states that more than 80% of people trust written content for its authenticity. Whereas podcasts are mostly valued for their entertainment value, written content is generally seen as a more trustworthy source. Audio productions can use this to their advantage and ensure that their podcasts, and their accompanying transcripts, are well-researched.
Voices is the world’s #1 voice talent marketplace. The key to its success is recognizing where audio production can add value to a brand. It provides talent in all aspects of voice production from podcasts to voiceovers to narration.
Though based in Ontario, it serves clients around the world. New clients are encouraged to schedule a discovery call with the team for them to assess which service would be best suited for them.
Interested parties can find more information by visiting https://www.voices.com
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Prestige Standard journalist was involved in the writing and production of this article.