The new piece explains the changing social media and marketing landscape, including the growing importance of audio-first experiences. It also provides insights into the benefits that audio-based marketing is having on businesses and brands.
More details can be found at: https://www.linkedin.com/pulse/how-audio-first-experiences-changing-social-marketing-ciccarelli
The importance of social media marketing is frequently discussed, and visual/video formats are often referred to as the gold standard. However, David Ciccarelli’s new report points out that video has many limitations, and that there is a large and growing audience who now access content through audio mediums such as podcasts.
According to Edison Research, 144 million Americans over the age of 12 have listened to podcasts and 32% of the population does so on a monthly basis. While music is, of course, one popular type of content, Edison also indicates that 74% of podcast listeners do so to learn something new.
David Ciccarelli’s recent piece explains that audio-first content allows people to do other tasks at the same time, making it a much more convenient format than other mediums. In addition, he states that most podcasts contain several advertising slots, providing an ideal opportunity for marketers.
Indeed, the report indicates that audio-first marketing is not only a valuable outlet, but it can also be more powerful than visual approaches. It explains the concept of ‘banner blindness’, which refers to the ability of consumers to tune out visual advertising on a web page or video. Conversely, Mr. Ciccarelli states that audio advertising has been shown to reach target audiences more successfully.
With a talent pool of over 2 million freelance artists from around the world, Voices offers a comprehensive resource for marketers in need of voice actors, translators, musicians, and audio producers. The platform’s services have been utilized by major organizations such as BMW, Microsoft, Shopify, Cisco, and many others.
David Ciccarelli recently stated: “We’re seeing massive shifts toward audio in an otherwise visual world. Audio-first experiences help to make much-needed room for the many people who are experts, creators, thought leaders, students, educators, and more that don’t fit into the stereotypical mold of beauty and influence.”
Interested parties can learn more by visiting: https://www.voices.com
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Prestige Standard journalist was involved in the writing and production of this article.