Guildford, UK, 17 Nov– Geeky Tech, a leading SEO agency specialising in B2B digital marketing for technology companies, has recently published a guide to help marketing teams and webmasters focus on the most important site updates for the upcoming year.
The team explains that while there’s no shortage of advice on the subject of site updates, many authors of similar posts use exaggerated language or otherwise recommend changes that won’t make much difference to their rankings.
The SEO team then goes on to point out that if web teams are looking to make changes to their site, they should focus on improving their data and analytics.
The first recommended update is to switch to Google Analytics 4 (GA4). As Google plans to sunset Universal Analytics in July 2023, any marketing team that wants to preserve their current data should switch as soon as possible. According to Geeky Tech, GA4 has been modernised to reflect the way people now search the internet.
The guide moves on to discuss GDPR compliance. The company suggests that all web teams make sure that their site follows EU regulations regarding GDPR compliance and that each web site’s compliance needs are based on the user’s location, not the company’s.
The guide’s third suggestion is more of a reminder to check that all CMS plugins and themes are up to date. According to the guide, “CMS updates should be part of your webmaster’s best practices. Running on the latest updates/themes ensures compatibility and functionality and guarantees your website looks and acts as it should.”
Geeky Tech‘s penultimate update recommendation speaks to every company’s content team. While not a technical update, revamping one’s content strategy might end up being one of the most lucrative–if companies follow SEO on-page best practices. To find content inspiration, the company suggests Googling industry trends, asking for customer feedback, and using in-house search tools to see what “users are hungry for.”
Geeky Tech’s last update recommendation–performing a site audit–can read more like a path to future site updates. According to the publication, auditing one’s website is a proactive approach to uncovering pages that could be optimised for better rankings. The article underlines that keyword research should always be part of any optimisation strategy.
Geeky Tech was founded by Ben and Mark Hawkshaw-Burn with the purpose of providing tested and data-driven search engine optimisation and advertising services to world-changing technology companies. Based in the UK with employees all over the world, Geeky Tech also strives to be a leader in progressive working culture. More information about Geeky Tech can be found at www.geekytech.co.uk.
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