With the latest report, the agency continues to expand its library of guides and frameworks to encourage companies to think differently about their communication with potential clients. The guide highlights differentiation, memorability, emotional connection, shareability, and innovation as the key elements of a successful brand strategy developed with creativity in mind.
More information is available at https://www.thelolaagency.com/2023/03/12/making-the-business-case-for-creative/
LO:LA’s latest guide argues that creativity is essential for promoting a brand, helping a business capture clients’ attention more easily. The agency states that since the goal of all businesses is to stand out and be remembered, utilizing creative marketing approaches can be an effective way to achieve this.
A brand encompasses the entire identity of a company and its products or services. As such, in today’s crowded marketplace, differentiation is important for businesses looking to succeed, the agency says.
LO:LA explains that, when consumers are presented with numerous options, they often choose the one that grabs their interest first. By creating a strong, memorable brand, businesses can build trust and loyalty among their target audience and also increase customer awareness and recognition.
To create a memorable marketing campaign, companies must first identify their unique selling proposition and target market. They should then tailor their branding and messaging to appeal to this audience, the agency says.
According to the guide, using consistent colors, logos, and fonts across all marketing materials is a proven approach that companies should embrace to create a cohesive and recognizable brand identity.
An excerpt from the guide reads: “Creativity helps to differentiate your brand from competitors. When you use creative marketing techniques, you set your brand apart and help it to stand out in a sea of similar products or services. In today’s marketplace, consumers are bombarded with advertising messages from countless brands every day. To capture their attention, you need to stand out.”
LO:LA offers several customizable marketing services to help businesses launch and scale their brand. This includes its unique ‘brand in a box’ solution, designed to give clients a strong foundation for online success.
The service includes niche-specific guidelines for content creation, practical strategies for communicating with customers, and mechanisms for establishing a clear brand voice and online identity. The team will present a clear vision for the client’s brand, and help them to achieve their visibility goals.
Those wishing to find out more can visit: https://www.thelolaagency.com/2023/03/12/making-the-business-case-for-creative/
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Prestige Standard journalist was involved in the writing and production of this article.